Our Story
From miles to mission, How Happy Running Nutrition was born
The Beginning
Happy Running Nutrition started with a simple problem: as a runner, I couldn't find a sports drink that was both effective and made with clean, organic ingredients. Everything on the market was loaded with artificial colors, flavors, and ingredients I couldn't pronounce.
After experimenting and testing formulas on long training runs, Pure Endurance was born. It's the fuel I wished existed when I was training for my first marathon. Simple, organic, and designed by someone who understands what runners really need.
Today, Happy Running Nutrition is more than just a product, it's a commitment to providing runners with nutrition they can trust, made with ingredients that respect their bodies and their goals.
Our Mission
To provide runners with clean, organic fuel that respects their bodies and supports their performance goals. Every ingredient serves a purpose, and every serving is crafted with the care you deserve.
Our Values
Organic First
We use USDA-certified organic ingredients wherever possible
Runner-Made
By Athletes
Science-Backed
Real results
Our Journey
2024
Founded with a mission to create clean fuel for runners
2025
Founded with a mission to create clean fuel for runners
2026
Founded with a mission to create clean fuel for runners
Ready to Fuel Your Best Run?
Join thousands of runners who trust Pure Endurance for their training and racing
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